![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/e8a37b95870e4d4819b2f73513156db4878b0ffbf504d3d3ae468ac0bc026141565264667481a8a7_rw_1200.png?h=a912b9a73a5ceafbfa8def3ae7bfb026)
VECTOR LOGO
I based the shape and flow of this logo on the logo for original "Paper Toss", but I wanted to make it feel very updated. I settled on using the 3D extrusion tool in Illustrator to create a 3D version of each letter, rotated in space. The result was cumbersome in the making, but clean and of course completely scalable.
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/1df3441eae5126993af3abab304a293a263fb139c44530b8508237fd2c32b76f580a243ea8b24a50_rw_1200.png?h=00344f104afc169e470a312e0169809c)
ACHIEVEMENT ICONS
The achievements in "Paper Toss 2.0" were presented as in-game prizes inside a fullscreen vending machine UI. So I decided to create them at a high level of detail, using a mix of vector shapes, photo manipulation, and brushed shading. The technique produces a consistent look that is also easily re-colored. And it gave me some nice quality art assets to use in my promo designs.
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/43a0211e2caebd8fcdef8847f8ae7dd5eb1690f6ee588240119226c965293125f0c543c87534d88e_rw_1200.png?h=ea9e7baf11d65e0b9e51ef2f93603e93)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/146184beeb7786f6ab96f7052cb9e0e17040433af949375dc90b536c36159e57a76d24f8fa656786_rw_1200.png?h=63ad7d786f27532adf767bbc1c1cc0db)
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![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/8d42d662-dae9-465f-8c47-86d80ff1ae3b_rw_600.png?h=0e90d3822479647c645814f965b7abd6)
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![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/ee297f1d-e312-4844-9054-5bbcaee94661_rw_600.png?h=a55dc528a2411797a0ed446ed701d0da)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/b6e607f9-e69f-4e3e-b9ed-ae7fa695b6e4_rw_600.gif?h=073ca3ab245494d135df1629b329cc9b)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/98cb853e-bcd2-4726-96d8-e271588c2f50_rw_600.png?h=8052a4ac98e99eb42b0a21d9ea60d0e3)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/37c76ed3-295a-446c-a809-44f495d54a33_rw_600.gif?h=b9b12b8dc3c7d13c9f29653b5a6c56db)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/4455a6a6-1ef0-44ce-b463-8c654a9d8f0b_rw_600.png?h=9e7f0a5ad675058bcd5ba331462ef292)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/396d35c7-2e7c-483e-884b-0b679f724f6d_rw_600.gif?h=bf3654626103b3a53f0b93de8a7895fe)
AD DESIGN & COPYWRITING
The original "Paper Toss" did not include animated characters. For "Paper Toss 2.0" we wanted to feature them for the humor they brought to the new game. So I wrote a series of office-themed taglines to match each character and designed an ad campaign for launch.
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/11af6aa9fcdb7d9e929e16059a722269659b60e2adf166efaa4c7e1ed6d491525a9fe169d694e06b_rw_600.jpg?h=7cebbcf1efeabc5540cb56afb9d5e22a)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/13f3dd2ab72e7ddfdbdc00515d667b8807ade63e4c9f705566a33d63a0dad70f22b961281cf83827_rw_600.jpg?h=66fb2a700a0568e9983bf7bb85f965be)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/b8ff052ce2d8216b78916e84cc98078a4dc16b65d89a4df870eb96433f9b7ba0457e576633da2afe_rw_600.jpg?h=50201612a5dca16851d618c63e5c2ace)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/9aa74e427991df3be7a04b69ee373ef95a8ed4ae6b13b386957efb4fd67bbcd1db6078efbdc45ec9_rw_600.jpg?h=ec3add24341df52127d37ddd56eb1d66)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/bdd4882a575aacf19742c9b8a10d5e4c9bcf12433e739dcda534bd53016f598db307eb192a3c0e42_rw_600.jpg?h=ed3973280966bae2023d61db840e0dac)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/544793fc2d42e6431d4a9dc8954d519c8ce9ee4388f065df5b54e36b9c353e9ce0c2161cf0d3ea63_rw_600.jpg?h=f0c2467e0b33dcb55d3c31e34d0c6c58)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/f4a7e55c52a6a83e303b2bb207ab5fee9195668bf1aa208d32c489f163ab746275bbf1e6bde95786_rw_600.jpg?h=50dc6461b4a78a272e55b6e11b25f316)
![](https://cdn.myportfolio.com/c442b33ca31d7a69c8c6a9060b1de4cb/d22db521b8f2161c4e27e01ee309e4b72716d723b3fef4dafd8ee2c9a42f6a27d0cc2d04af37c107_rw_600.jpg?h=7f0d27d762d167cc2e5143b36527a8e0)