When I was asked to design the UI for this simple PVP word search game, the design and UX were already laid out for me. So I set some additional goals for myself. Looking at the App Store, I was less than overwhelmed at the quality of previously-released word search games. So I wanted to make the most beautiful and smooth-playing word search on the entire App Store. (Narcissistic, I know.) But I love minimalistic design, and this was my chance to execute one.
MARKETING & PROMO
At this point in time, I was working concurrently as both a UI Artist and the lone Promo Artist for Backflip Studios. So I also executed on all of the launch promotional materials.